Search Engine Optimization Services » Massachusetts Search Engine Optimization

What is cloaking?

Search engine cloaking is a process where you attract traffic by cheating the search engines. You have two pages to display – one for the search engine and one that you show to the surfer; one page is hidden in the other – hence the term ‘cloaking’. Since the ‘cloaked’ page is highly keyword optimized, if it goes undetected by the search engine, it would help in capturing a very high ranking for the website.

Why you should avoid cloaking?

Cloaking, if you look at it, is a shortcut method to get a higher ranking. As every dirty SEO tactic, if it succeeds to dodge the tests of the search engine, it would benefit the website greatly. However, this is rare. The search engines today, like Google, are well equipped to identify cloaking efforts and when found out, the search engine usually blacklists the website.

The risk is too much when compared to the benefit. Moreover, when there are so many other ways to optimize your website. It is a very bad idea to use such dirty tricks and tactics that may jeopardize your website investment.

When it was first initiated, it was a good idea, however, today – no matter how well it is disguised, the search engines will catch and penalize the offenders.

If your website is blacklisted by any of the major search engines, your business website will disappear from the Net for the simple reason that it will not reach the result pages anymore.

Even if you are a large and well established website, you cannot afford to be blacklisted by a major search engine. If you are new, this is pure suicide.

Hence, the best is to avoid cloaking and use Ethical search engine optimization methods to boost your website traffic.

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Serge Daudelin

Affordable Search Engine Optimization Services.com

Serge Daudelin is a Search Engine Optimization Specialist who has written over 300 articles in print and 5 published ebooks. Serge is dedicated to helping others and offering the best information on how to make more money online.

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